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Tag Archives: introduction

This is continuing in the series of excerpts from the marketing book I will be releasing soon. These first excerpts are from the Introduction where I cover the basic questions of Who? What? When? Where? Why? and How? and apply them to the application of marketing your product to the consumer. Today I’ll present an excerpt from the part covered under “How?” Read More »

This is continuing in the series of excerpts from the marketing book I will be releasing soon. These first excerpts are from the Introduction where I cover the basic questions of Who? What? When? Where? Why? and How? and apply them to the application of marketing your product to the consumer. Today I’ll present an excerpt from the part covered under “Why?” Read More »

This is continuing in the series of excerpts from the marketing book I will be releasing soon. These first excerpts are from the Introduction where I cover the basic questions of Who? What? When? Where? Why? and How? and apply them to the application of marketing your product to the consumer. Today I’ll present an excerpt from the part covered under “Where?” Read More »

After a much longer hiatus than I intended, the excerpts of the marketing book are back! And as I am intending to start the pre-orders for this book in September, I will need to play “catch up” and post more excerpts so that you will have enough available come September that it will be as if I had never stopped the excerpts from appearing. 😉 That means there will be at least one excerpt a day leading to the September 1st blog post announcing the pre-order, and probably on a couple of days there will be more than one. 😉

If you’ve missed any of the previous excerpts, they are collected together for you. There are a few more to do for the Introduction, and after that I will start posting excerpts from Chapter 1.

Indeed, today’s excerpt is like a good swift kick in the pants to myself for not having posted excerpts over the last month here. As you read on, you’ll see exactly what I mean. Read More »

Earlier this week I posted the first and second of what will be a series of excerpts from the marketing book I will be releasing soon. I started with the Introduction. In the Introduction I cover the basic questions and apply them to the application of marketing your product to the consumer. You know the basic questions – Who? What? When? Where? Why? and How? Today I’ll present an excerpt from the part covered under “What?” Read More »

Earlier this week I posted the first excerpt from the marketing book I will be releasing soon. I started with the Introduction. In the Introduction I cover the basic questions and apply them to the application of marketing your product to the consumer. You know the basic questions – Who? What? When? Where? Why? and How? Today I’ll present an excerpt from the part covered under “Who?” Read More »

Last week in my July Update I mentioned the upcoming business and marketing book that I will be releasing. Tonight I begin a series of excerpts which should more or less keep going until I actually release the book. The excerpts will be in rough fashion so the final content may not be what you read here on this blog, but what I do hope that it gives you is a good sense of what to expect from the book while leaving plenty out that I hope will leave you wanting more. Naturally, if you want more, you’ll need to keep coming back here for more excerpts, and if you really want more, you’ll have to get the book. 😉 What follows is an excerpt from the Introduction to the book. As all excerpts will be posted in chronological order as they should appear in the book (upon the current status, the chronology may or may not change during editing) then I believe it’s only fitting that we start with the Introduction. Read More »