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Tag Archives: excerpts

As I continue in the series of excerpts from the marketing book I will be releasing soon, I continue with the excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt on “Songs”. Read More »

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As I continue in the series of excerpts from the marketing book I will be releasing soon, I continue with the excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt on “Story”. Read More »

As I continue in the series of excerpts from the marketing book I will be releasing soon, I continue with the excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt on “‘Basic’ Art”. Read More »

As I continue in the series of excerpts from the marketing book I will be releasing soon, I continue with the excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt on “Your Self”. Read More »

As I continue in the series of excerpts from the marketing book I will be releasing soon, I now move on to excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt from the part covered right at the beginning of the chapter. Read More »

This is continuing in the series of excerpts from the marketing book I will be releasing soon. These first excerpts are from the Introduction where I cover the basic questions of Who? What? When? Where? Why? and How? and apply them to the application of marketing your product to the consumer. Today I’ll present an excerpt from the part covered under “How?” Read More »

This is continuing in the series of excerpts from the marketing book I will be releasing soon. These first excerpts are from the Introduction where I cover the basic questions of Who? What? When? Where? Why? and How? and apply them to the application of marketing your product to the consumer. Today I’ll present an excerpt from the part covered under “Why?” Read More »

This is continuing in the series of excerpts from the marketing book I will be releasing soon. These first excerpts are from the Introduction where I cover the basic questions of Who? What? When? Where? Why? and How? and apply them to the application of marketing your product to the consumer. Today I’ll present an excerpt from the part covered under “Where?” Read More »

After a much longer hiatus than I intended, the excerpts of the marketing book are back! And as I am intending to start the pre-orders for this book in September, I will need to play “catch up” and post more excerpts so that you will have enough available come September that it will be as if I had never stopped the excerpts from appearing. 😉 That means there will be at least one excerpt a day leading to the September 1st blog post announcing the pre-order, and probably on a couple of days there will be more than one. 😉

If you’ve missed any of the previous excerpts, they are collected together for you. There are a few more to do for the Introduction, and after that I will start posting excerpts from Chapter 1.

Indeed, today’s excerpt is like a good swift kick in the pants to myself for not having posted excerpts over the last month here. As you read on, you’ll see exactly what I mean. Read More »

Earlier this week I posted the first and second of what will be a series of excerpts from the marketing book I will be releasing soon. I started with the Introduction. In the Introduction I cover the basic questions and apply them to the application of marketing your product to the consumer. You know the basic questions – Who? What? When? Where? Why? and How? Today I’ll present an excerpt from the part covered under “What?” Read More »