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As I continue in the series of excerpts from the marketing book I will be releasing soon, I now move on to excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt from the part covered right at the beginning of the chapter.

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With art there are many types of product expressions available. Books, drawings, songs, sculptures, costumes and many other notions come to mind when thinking about the products in art. If you’ve purchased this book, or were given it, and you are reading it now, then chances are you are an artist of some kind and you either want to have a product or you already have a product and you want to get it in the hands of the consumer.

Once you realize what the product expression is that you want to produce or already have available or are currently working on, you need to know all you can about it. You need to talk with those that have a similar product, you need to look at all different types of that product, you need to practice with the product and show your practice off to people that can help you get better at it – and then accept their advice as long as it does not completely compromise what you are seeking to convey with your product.

And by the way, if you keep getting the same advice from one person after another and you keep thinking that they are trying to completely compromise what you are seeking to convey with your product, you have one of two problems. Either one, you haven’t bothered to ask the right questions of them when they gave you the advice to find out what they meant or why they said it and therefore probably have shut off being able to really learn from them, or two, you probably weren’t talking with the right people to begin with.

So, first thing to make sure that you don’t either go forth with a flawed product because of thinking everyone’s trying to completely compromise what you are seeking to convey and to also make sure that no one actually DOES completely compromise what you are seeking to convey by giving you bad advice, let me give a suggestion.

Make sure you are talking with experts that are knowledgeable with what you are doing. Typically this is people that have gone before you and have done the same thing. Not all the time, but most of the time. In either case, they have worked extensively in the field you’re in through one capacity or another.

The second thing is to ask the person who has given you advice questions. “How did you arrive at that conclusion?” “What do you mean that this way is wrong?” “Where should I go if I’m heading the wrong direction?” These and many other thought out questions based on the advice you are given will work wonders in your growth as an artist. And when you ask the questions to them, be sure to shut up and listen. They may not always be 100% accurate in what they have to say about YOUR project, but what they have to say is valuable, so keep your mouth CLOSED and use your ears. God gave you two ears and one mouth for a reason. Use them proportionately.

So let’s now talk about the most important product you have available RIGHT NOW!! This is a product you have available even BEFORE you ever put pen to paper or fingers on the keyboard or knife to a block of wood or wax. This is the product that every person………

***to read more of this passage you must own the book***

(The above is a brief excerpt from the forthcoming book “GRO$$ OUT!! – Effective Marketing For Getting Your Next $144,000” and is in an early draft stage and may not reflect the exact wording of the book once it’s in print)

If you are finding this blog to be of benefit to you, please feel free to subscribe to it and tell others about it. Thanks in advance for following and for spreading the word! 😀

Excerpt: Chapter 1: Have A Product > Your Self > You Must Start With Your Self =====>
<===== Excerpt: Introduction > How? > How Much Do You Really Want To Make With This?

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