As I continue in the series of excerpts from the marketing book I will be releasing soon, I continue with the excerpts from the first chapter where I cover the concept of the product and the various expressions of the product. Today I’ll present an excerpt on “Your Self”.
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Some people think they just need to learn a lot of skills and then figure out a way to apply them to whatever they are working on in order to succeed in what they are doing. These people forget that the best expression of art is not learning HOW to do something but letting art become the expression of their HEART and SOUL.
If you learn the English language to the point where if you had the degree you could be a college professor, and then if you studied every master wordsmith out there that has told stories that were critically acclaimed, and then if you worked for years to write what you considered to be the best story ever written based on all of your study, and if you got the “best” editors out there to edit your work and make sure that all nuances of the English language was written perfectly, you got what you thought is the best agent out there, and you then went to sell that novel on the open market (this presumes that you were also able to get a publisher to publish it or was brave enough to self-publish with hopefully some knowledge on how to do that), and you put nothing of YOUR SELF into the work, then your chances of being the next great writer probably won’t be very big because I bet you will have written something that is not nearly as engaging as you might think. Not to mention the fact that you probably have no clue what to write after you’re done with that one.
The same goes for drawings, sculptures, songs, and other forms of art.
If you don’t put YOUR SELF into the art that you are producing, then it just won’t sell.
Okay, I’ll make an exception. There may be a way it will sell, and that’s only if it’s so hideously grotesque that people wind up buying it out of shear curiosity, but I doubt they will enjoy it, and I doubt that they will “come back for more” if you produce something equally as horrid when you think you are creating something otherwise. There will always be people that will stop and view a train wreck after all.
Think about the names of people throughout history that when you hear their names you automatically know what you are getting from them. Sometimes even without having experienced any of their form of art. Stephen King, Picasso, Mozart, Svengali, Kenny G, Stan Lee, Asimov, and the list can go on and on. These people all remembered the key of………
***to read more of this passage you must own the book***
(The above is a brief excerpt from the forthcoming book “GRO$$ OUT!! – Effective Marketing For Getting Your Next $144,000” and is in an early draft stage and may not reflect the exact wording of the book once it’s in print)
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